EP 355-Western Folk Festival Artistic Directors Cage Match 2025
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Chris_Frayer



Chris_Frayer
We welcome back – a dynamic duo.
Jason Parkes is the founder of The Hatch in West Kelowna.
Labels include The Hatch, Black Swift Vineyards, Crown and Thieves. Each of those labels has a rapidly growing list of sub-labels.
There’s the spectacular rooftop dining at Angel Share. and The Broken Hearts Club,
The Hatching Post (West Kelowna’s BBQ Saloon)
The total portfolio is wider than the lake. Conceived by a team of “take it to the limit creators.”
Robbie Hundertmark is the recipient of the 2025 Ultimate BC Wine Ambassador Award.
Jason and Robbie
The award recognizes an individual who is passionate about sharing the love of BC Wine with their guests. They are seen as a hospitality superstar. Robbie inspires and educates with his smarts, dry humor and humanity.
Robbie has been in the wine industry since 2012. A fully certified Sommelier as of 2019.
Joining The gang at The Hatch is like running away and joining the Circus..
For Example – have a look at just some the wines they are releasing .
Eight BC grown and crafted/Four Washington grown & BC crafted
(Prices quoted are pre-tax)
’21 Royal Scamp (BC) What a blend. Engaging from first sip.
’22 Crown Chard (BC) You can taste the love that went into this wine
’18 Scoundrels Punch NEW for you (BC) The finish is long and beautiful. Bravo
’23 Mums the Word pink NEW LABEL (BC) The Gamay wins the day. The label is a keeper.
’24 Hobo Sauvignon Blanc NEW (Washington grown)
’24 Flipping the Bird NEW (Washington)
’24 Bury the Hatchet white NEW (Wash)
2024 Bury the Hatchet (Washington Grown – BC Crafted))
’22 Clash of the Tannins NEW (BC) A serious mouthful.
’22 Franc Says Relax NEW (BC) glamorous and complex. Wonderfully creative
’20 Peanut Pond Merlot (Pouring so so nice) (BC) Beauty
’20 Hans Estate Syrah (a pride and joy for BSV) (BC) WOW
’24 Frenzy Pinot Gris NEW (Washington) Welcome to BC
NB: On the back label of each Washington grown wine it says
Washington Vineyards involved-
Royal Slope AVA
Aviator Vineyard
Frenchman’s Hills
Two Gun Vineyard
Ancient Lakes – Columbia Valley
The latest from Hester Creek
New releases from Mayhem and Meyer Family
“Wine unplugged.
It’s the unfiltered, untamed, unphotoshopped version of what we know wine to be. Hand picked, no additives, little or no sulphites”
It flies against the status quo. Challenges what people think is good wine”
Madeline Puckette /Wine Folly
It’s Part Two on the Barnyard Wine Fair.
Wines that are natural, biodynamic, organic.
It’s the most interesting trend in wine and cider making since 2018.
It’s the passion of Matt Cooke.
Matt Cooke
In 2016, Matt moved to Victoria and joined the management team at OLO Restaurant, where he quickly took over the bar and then wine programs. The food at OLO screamed natural, which inspired him to create a largely natural wine list, which over his nearly 5 years there, grew to become arguably the most natural list in Victoria.
Matt’s passion was really in finding new and exciting wines/regions/varietals to pair up with the food and encourage OLO guests to try. Then in fall 2021,he became the Food & Beverage General Manager at the Save-on-Foods Memorial Centre.
It was a major career shift, from a 40-seat farm-to-table high-end restaurant to a 7000-person arena, but I loved it. Over the course of several hockey seasons now, Matt has become confident in his role, but missed the aspect of educating people on wine, and missed his connection to the wine world. Which is where the idea for Barnyard came from.
In the Fall of 2022, Matt started reaching out to his contacts from his buying days at OLO and suggested this gathering. The response was immediate and highly supportive.
So here we are in 2025. There’s a lovely buzz in the room, and this is the “trade” portion of the fair. Lots of passionate conversations at the pouring tables.
The evening consumer event was like a party.
The guests in Part Two are
Matt Cooke with a reminder of what this festival and social movement is all about.
Bree McKeage
Bree McKeage – Winemaker/Viticulturist/Co-Owner of Bella Wines. (Naramata Bench & Similkameen)
Rajen Singh – winemaker and co-owner of Ursa Major (Okanagan)
Bella was one of the “natural” leaders in BC wine, led by owners Jay Drysdale and Wendy Rose.
Bree Mckeage Rajen Singh
They sold to Bree, who is equally passionate about low-intervention winemaking and holistic farming.
Bella’s in good hands.
Bree poured
Ode to Sappho Foch/Island Traditional Sauvignette and Petit Milo/Field Blend #1
Rajen poured
Off with my Head Plum & Apple Piquette/Congregation of Jackals Gew/Brown Boys Don’t Cry Pinot Noir/Fan Fiction Marechal Foch
Sebastian Hotte – Vigneron / Lightning Rock Winery (Summerland)
Sebastian poured
Elysia Blanc de Noirs/Riesling Blanc de Noirs/Pinot Noir Rose/Pinot.
Sebastian Hotte
Mauri Gall Coupet – winemaker Gramona (Catalunya, Spain)
Pouring:
La Cuvee/Imperial/Ill Lustros (the Imperial is a star. Spending 50 months in barrel.
(Creating Sparkling wines since 1850, my friends)
Crafted in BC Releases
Dirty Laundry
Township 7
Mayhem
Meyer Family